Movement Live is an annual activation created by Michelob ULTRA and Rumble Boxing where attendees box to instructors on stage then afterwards jam out to live music and enjoy beers. 2023 is the biggest one yet because these brands went on tour showing up in multiple cities with acts like Loud Luxury and Alesso.

For that, I created an extensive and cohesive visual language that had the versatility to show up in every touchpoint (signage, digital, social, website, etc.). Once the visual identity was locked, my team and I worked on promo and recap videos, social assets for all partners and artists, and even a ticketing website.