Michelob ULTRA was all about golfing this Super Bowl and partnered with big golf brands, the biggest stars, and Netflix for the Big Game.

As senior designer, I established the look and feel for the roll-out of the 360 campaign. I designed a website for visitors to watch the first episode of Netflix's golf docu-series "Full Swing," watch the Super Bowl spots, shop the Devereux collection, enter sweeps, and more. One of the spots that aired on Game Day drove viewers directly to the site via an on-screen QR, resulting in 28,588 scans with a 32.2% conversion rate, setting the record for the highest of any Anheuser-Busch brands on Game Day.

To further amplify the campaign, I also created countless social assets, including animated GIPHY stickers.