BABE Wine for All Fans
BABE Wine for All Fans
BABE Wine for All Fans
BABE Wine
BABE Wine
BABE Wine
![Campaign key visual image of Unnecessary Inventions in a pink BABE polo holding a football, behind are gadgets on their own podium with BABE branding](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cdc27b64c0edd4507f1ed_W4AF-PR-Hero-KV-3.jpg)
BABE Wine for All Fans
BABE Wine geared up (literally) for the new football season with a campaign in collaboration with Unnecessary Inventions. My creative team and I thought up many silly gadgets from the RoomBabe to the Never-Spill Wine Carrier and Unnecessary Inventions brought them to life. We then shot a commercial in the style of QVC promoting these items, rolling out a social campaign to support it.
I had a ton of fun concepting this idea and bringing the retro infomercial designs into all touch-points of this project. As a bonus, I animated some fun stickers too!
This campaign earned a Webby nomination!
![High level shot of Unnecessary Inventions looking down at this jeans and he is watching a football game](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cdc27b48197e8dfabfbc9_W4AF_PR_add_DemoSAPPants_V2_GraphicsOnRight.jpg)
![Three mobile layout of the spot with designed frames on a gradient background](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65e614426a93cfb36f43d1b0_babe-w4af-designedframes-9x16.jpg)
![Jeans on a podium with BABE branding and a iphone showing a football game](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cdc277db136fb2fe375d7_W4AF_HQBSAK_16x9.jpg)
![Unnecessary Inventions holding cans of BABE Wine in a pink polo smiling at camera. Behind him are more cans on white shelves and purple backdrops](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cdc27236019bf08c9f3f4_W4AF_PR_add_MattAndProduct_r2.jpg)
![Screenshot of an Adweek article that was written about the BABE Wine for all Fans campaign](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cddb9efb66ec40ef0f173_babe-w4af-adweek.jpg)
![Screenshot of the Webby nomination page for the BABE Wine for all Fans campaign.](https://assets-global.website-files.com/656b686d1781d32068eb5f56/656cddbcb9eb7c642a33b0ed_babe-w4af-webby.jpg)