Bud Light 2024 Super Bowl Vegas Activations
Bud Light 2024 Super Bowl Vegas Activations
Bud Light 2024 Super Bowl Vegas Activations
Bud Light
Bud Light
Bud Light
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65c2fba964461db15fd3dae5_budlight-sphere1-3x2.jpg)
Bud Light 2024 Super Bowl Vegas Activations
I led the design team to show up in Las Vegas in a big way for Bud Light's Super Bowl activation, cohesively merging the brandmarks of the iconic beer and the NFL.
Not only did I filled the streets and Harry Reid Airport with digital out-of-homes, I also designed and animated for the biggest canvas yet – the Vegas Sphere! It was a fun challenge to design and animate on such an unconventional medium, definitely a personal milestone in terms of size.
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9be2c7c535ee990f81cd_harmon-board-still.jpg)
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9be2dafcbc4f804c8451_63lv-board.jpg)
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9be20d35b2adb1ca07a0_harryreid-airport-parkinggarage-ooh.jpg)
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9cbabe361b624b029d1e_harryreid-e-pylon-2x2-board.jpg)
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9bfe0f0cf35e993dc35f_cantruck1.jpg)
![](https://assets-global.website-files.com/656b686d1781d32068eb5f56/65cd9bfe4e32b6d41e3fdc75_cantruck2.jpg)